ULMS766
JANUARY EXAMINATIONS 2022
Marketing Management
1. Discuss the benefits to the organisations customer when the WHOLE organisation and their Suppliers have an understanding of customer needs. Use an organisation of your choice to illustrate your arguments.
2. In the context of changes in society, to what extent do you believe that the marketing mix (4P’) is still relevant today?
3. Discuss the value of market segmentation in helping oganisations to target customers with an appropriate marketing mix so as to clearly position their brand as the brand of choice in the mind of their audience.
4. Using your own experience as a customer for examples, critically evaluate ways in which marketers can work towards ensuring their customers can never suffer from cognative dissonance.
5. To what extent can market research findings be trusted?