ULMS 766
JANUARY EXAMINATIONS 2021
Marketing Management
1. Assess the extent to which MACRO environmental trends in change might impact on organisations continuing to adopt a market led approach to doing business.
2. Critically discuss the marketing mix as a tool to drive consumers through the decision-making process (DMP).
3. Discuss the benefits of the ‘bases of segmentation’ theory to today’s organisations when profiling potentials customers to target.
4. Assess how an understanding of social, psychological and personal factors assist marketers to promote their brands in their minds of their target audience.
5. Critically evaluate the usefulness of secondary marketing research informing a company deciding if they need to conduct primary research.