MANU-2491 – Digital Applications for Fashion Enterprise -1
Assignment – 2: Trend & Data Folio
Process Flow of the Assignment (Commercial and Creative)
Overview
This assignment is made up of two key parts:
• PART A Commercial Application- 50%
• PART B Creative Application- 50%
You will be required to clearly label and submit all the parts via electronic submission on Canvas on Part A (week 12) and Part B (week 13).
PART A – Commercial Data research and summarisation (50%)
STEP 1: Data Analysis Process
1.1. Outcome: To submit a MS Excel workbook of your data research, forecast reporting and pivot analysis (excel) (40%)
1.2. Process:
You are required to use the given data to meet the following requirements and answer each of the Assignment-2 sections:
a. Choose one brand Uniqlo or GUCCI
b. Using Excel functions predict the next season sales values for all the styles. Refer the table below for the next season (Australian seasons):
|
Brand
|
Next Season
|
|
Uniqlo
|
SS 26
|
|
GUCCI
|
AW 26
|
c. From the predicted sales values, Identify the style/s that is expected to generate highest/lowest revenue in the next season
d. Based on your analysis, Identify the style/s that could be dropped from the collection for the next season
e. Using Excel formulas and functions create the Report sheet as shown in the cover sheet of the Data file.
f. Using Pivot Analysis and Pivot Charts, show the outcome of the following data analysis,
1. Comparison between the categories based on the revenue
2. Comparison between the categories and subcategories based on the revenue
3. Comparison between the categories and colour based on the revenue
4. Comparison between the categories and patterns based on the revenue
5. Comparison between the patterns
6. Comparison between the colours
g. Consider this step while creating your range plan. You are allowed to use one, two or more combinations of the above findings to create the Range Plan. Example A: You could use the findings of Process.6 (the Colour with the highest revenue) as your base colour in the Range Plan. Example B: You could use the findings of Process.5 (the Pattern with the highest revenue) as your base pattern in the Range Plan Example C: You could use the findings of Process 6 & Process 5 (the Pattern with the highest revenue and the Colour with the highest revenue) as the base pattern and colour in the Range Plan. The steps to create the Range Plan are suggested further in this document in Step 6.
STEP 2: Written Report as a Buyer
Outcome: To submit a MS Word report on your data research and summarisation process (10%)
You are required to write a report to explain the data analysis process and summarise your findings as a buyer of the respective brand. Part of the assignment is to develop understanding of the industrial roles, and the application of the skills learnt during the course. Use the following structure for the report.
Suggested Layout for the Excel Written Report
1 Cover page (Assessment Title + Brand Name + Student Name)
2 Introduction for the report and the brand, including the objective of the report
3 Analysis Briefly mention the functions and formulas used to analyse the data from the previous season. Continue this section to then provide reasoning or strategic thought process undertaken to design the analysis process.
4 Findings List the styles that you expect to perform. well in the next season. List the styles that you wish to discontinue from the collection. Provide reasoning as a buyer.
5 Conclusion
6 References if any
PART B – Trend Board and Written Report (50%)
STEP 3: TREND BOARD (10%)
Outcome: To design a Trend Board and submit as a PDF
Brand: Using your chosen brand, either Gucci or Uniqlo (choose one), you are required to design a
trend board which could be used as an inspiration for a range plan development.
You are to develop your trend board using Creative Digital Application software (Adobe Photoshop, Illustrator and InDesign).
• Season: Using your research findings outline a current or future trend for either SS 26 OR AW 26 on your trend board.
• Using research, conducted into fashion media & industry forecasts; the digital trend board should be focused on the communication of the identified fashion trend you have selected.
• The Trend Board should be primarily visual, although, minor information & key notes necessary to augment understanding of the trend should be integrated within the trend board design.
• All research references should be referenced in Harvard referencing style. and in-text references presented on your Trend board (reference to images on the board could either be numbers, figure numbers or intext citations).
PROCESS:
Step 3.1. Conduct research for the design and content of trend boards:
a) Browse Trend websites through RMIT library website and other relevant online trend forecasting sites.
https://rmit.libguides.com/fashiontextiles
b) Examine and identify future trends which could be used as an inspiration for future range plan development.
c) Decide on the brand you will work on - either Uniqlo (SS 26) OR Gucci (AW 26)
d) Using library, online and classroom resources, consider how your trend board should look – think about the principles of layout design and how you could use the design elements to create balance and visual hierarchy in your layout. This is visual communication, so think about how you could effectively communicate the identified trend through your visual layout. Also think about the Brand and how that brand uses visual communication.
e) The size of the trend board needs to be print ready A3, landscape format.
Step 3.2. Develop the materials necessary for the trend board:
a) Focus on creating/ editing and gathering images for the trend board. Study the enterprise and market to collate visual information.
b) Research on images to showcase the design direction for your chosen category and season- the images can also include sub-categories within your category. The images should focus on the identified trend/ theme and should represent that.
c) Research and collate colour direction for the chosen trend, season, and category. The trend board should include a range of colour swatches with pantone colour reference codes.
d) Research what patterns or materials might be in trend for your chosen season and category. The trend board needs to include at least 3 inspiration images for pattern direction or material swatches.
e) Research what type of garment silhouettes would be in trend for the chosen brand, season and category and sub-category and source CAD flats that reflect that. Include at least 3 CAD flats. You do not need to manipulate these; they can be sourced flats.
f) Remember you will need to reference each image on the trend board – so keep note of source and references details.
g) Key words and minor information need to be integrated within the trend board.
Step 3.3. Construct your trend board using appropriate software:
a) Use the images created, edited, and collated in Step 2 to populate your trend board layout designed in Step 1 (use InDesign or Illustrator or Photoshop for layout composition).
b) The Trend board needs to include a heading which clearly states the trend/ theme, brand, season, and category.
c) Key words describing images/ illustrations and minor information need to be integrated within the trend board- to enable understanding of the choice of visual information.
d) Once again, think about effectively applying the principles of layout design and how you could use the design elements to create balance and visual hierarchy in your layout. The goal is to effectively communicate the identified trend through your visual layout.
e) Use appropriate software to edit your images and work on your layout – be creative and innovative while editing sourced images and creating your layout.
Step 3.4. Save the file for submission:
a) Save your trend board as a print ready PDF and submit via Canvas with other files.
STEP 4: Written Report to support trend board (5%)
Outcome: A written report needs to be submitted along with the trend board
PROCESS:
Step 4.1. The written report needs to approximately 500 words long and include:
a) Analysis and summary of the identified fashion trend – discussing and explaining the research conducted
b) Rationale for the imagery used
c) Reflection on design decisions and design development by discussing the design elements
Step 4.2. References:
a) Detailed information sources (Use Harvard referencing style)
b) Image sources/ references (Use Harvard referencing style)
Step 4.3. Save the file for submission.
You are required to save your written report as a PDF, clearly label with your name and student number and electronically submit via Canvas.
Step 5: Infographics (10%):
Submit a PDF version of your Infographic poster.
The infographic elements developed will also be used in the video presentation (in Step 7) Use infographics to visually present the data analysis and outcomes (as obtained in Commercial- Part A, Step 1, section g).
Suggested process:
• Visually present your key findings/ outcomes in the form. of infographics
• Choose a relevant template
• Source, edit and develop infographic elements using appropriate software
• Once layout is complete, export as pdf / jpeg
• Sections of the infographic needs to be used for the video (Step 7)
Step 6: Range Plan development (15%):
Submit a PDF version of your range plan illustration.
Use the outcomes from the data analysis process to inform. and inspire a range plan development for Spring/Summer 25 or Autumn/Winter 25 for your chosen Brand (either Uniqlo OR Gucci).
The Range Plan to contain:
Garment 1:
Manipulated CAD flat- front and back, with specifications as below. References need to include a visual of the sourced CAD flat that has been manipulated. You are required to creatively manipulate and alter the sourced CAD to make it look different; you may also combine 2/3 CADs to create a new one.
• Garment 1 colourway A: 1st colourway of Garment 1 with indication of colour, material etc. including Pantone colour reference codes and specifications.
• Garment 1 colourway B: 2nd colourway of Garment 1 with indication of colour, material etc. including Pantone colour reference codes and specifications.
• Garment 1 colourway C: 3rd colourway of Garment 1 with indication of colour, material etc. including Pantone colour reference codes and specifications.
Garment 2:
Manipulated CAD flat- front and back, with specifications as below. References need to include a visual of the sourced CAD flat that has been manipulated. You are required to creatively manipulate and alter the sourced CAD to make it look different; you may also combine 2/3 CADs to create a new one.
· Garment 2 colourway A: colourway of Garment 2 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 2 colourway B: 2nd colourway of Garment 2 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 2 colourway C: 3rd colourway of Garment 2 with indication of colour, material etc. including Pantone colour reference codes and specifications.
Garment 3:
Manipulated CAD flat- front and back, with specifications as below. References need to include a visual
of the sourced CAD flat that has been manipulated. You are required to creatively manipulate and alter
the sourced CAD to make it look different; you may also combine 2/3 CADs to create a new one.
· Garment 3 colourway A: 1st colourway of Garment 3 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 3 colourway B: 2nd colourway of Garment 3 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 3 colourway C: 3rd colourway of Garment 3 with indication of colour, material etc. including Pantone colour reference codes and specifications.
Garment 4:
New, original created CAD flat- front and back. Create a print/pattern inspired from the trend research for this garment and create 3 colourways using AI and fill the pattern in the garment. Follow the specifications below. (Create a new CAD in Illustrator on a blank artboard)
· Garment 4 colourway A: 1st colourway of Garment 4 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 4 colourway B: 2nd colourway of Garment 4 with indication of colour, material etc. including Pantone colour reference codes and specifications.
· Garment 4 colourway C: 3rd colourway of Garment 4 with indication of colour, material etc. including Pantone colour reference codes and specifications.